Welcome to the Google SEO Guide, your resource for achieving a competitive ranking in Google’s search engine.
What exactly is SEO?
SEO stands for search engine optimization or the technique of improving a website to make it easier to locate using search engines such as Google.
So, how can you improve the content of your website for Google SEO? Allow WordStream to guide the way!
Google SEO Basics: Keyword Research
It’s advisable to conduct keyword research before you begin producing content. This tells you which keywords to emphasize in your article. It is preferable to utilize a combination of broad and long-tail keywords.
- Read WordStream’s SEO Basics Guide
- Read the Ultimate Google SEO Guide to Keyword Competition
- Try WordStream’s Keyword Research Tool to discover valuable keywords for your business
- WordStream’s Easy Guide to Keyword Research
Google SEO 101 Guide: On-Page Optimization
It’s time to write when you’ve finished your Google SEO keyword research and have a list of Google SEO keywords to target. Your SEO keywords must exist in your text; however, do not overuse it or your content will appear spammy.
Fill in the blanks with your most valuable keywords:
- The text’s body. Isn’t it a no-brainer? Remember to avoid using the same terms over and again. Add modifiers (for example, “best,” “highest”) and long-tails.
- Title. Having the term in your title will increase your SERP CTR. (For additional information on crafting SEO-friendly titles, see our title tag guide.)
- Subheads. Subheadings and H2 headers are excellent locations for Google SEO keywords.
Your job isn’t done yet! Remember to include Google SEO keywords in the:
The meta title is displayed in search engine results. Use a strong keyword here.
- Meta description: This description is displayed on Google beneath your link. To increase your click-through rate, create an intriguing meta description that incorporates important keywords.
- Image file names and ALT attributes: First and foremost, include images in your Google SEO content! Images are enticing to readers and Google-like them as well. In the file names, including the keyword (e.g., how-to-catch-fish.jpg). Use the ALT element to notify search engines and people what the image is about by including a keyword.
- Anchor text: Use your keyword as the anchor text to link to your new page from various other pages on your site. This allows Google crawlers to easily locate and rank your page.
Need more help?
Google SEO Guide to Link Building and Content Promotion
Increase the exposure of your optimized content by sharing it on social media and creating links to it. Make careful to develop internal connections as well as external links from other websites. Off-page SEO refers to these actions.
More information about Google SEO link building tactics may be found here:
- Link Building 101: This Google SEO link-building article covers all of the fundamental link-building tactics.
- How to Build Amazing Backlinks
- Five Google SEO Link Building Experts: This Google SEO beginning guide offers assistance from SEO pros who share their greatest link-building strategies.
Advanced Google SEO Guides
- 11 SEO Tips for Optimizing for Local Search
- 5-Step Google SEO Guide for Creating and Optimizing Video Content
- The Ultimate Website Audit Checklist (with an Epic 6-Tab Google Sheet)