money and business

Email Blasts: Definition, Tips & How To Send One In 2022

Does an email blast actually work? The answer is it depends!

Email blasts certainly had their day. They’ve been around since 1978, after all. Email campaigns were born later on.

Today we’ll look into:

  • the definition of an email blast
  • There are three reasons why email blasts should be avoided.
  • techniques for creating effective email blasts
  • how to send an email blast

Ready?

What Is An Email Blast?

An email blast (also known as bulk emails) is when a single email message is sent to a large number of clients or prospects at the same time.

Instead of the traditional one-on-one conversation between two people, you send your email messages to a large mailing list all at once.

Personalization elements are typically lacking in an email blast. Nonetheless, email blasts were once the source of $13 million in sales for Gary Thuerk (the first of the “eblasters”). Marketers have since utilized email blast software to create stunning email newsletter templates and reach out to their target audience.

Using an email blast provider such as Moosend allows you to create converting newsletters and leverage the ROI that email marketing provides. You may sign up for an account and use the service for free!

3 Reasons Why Email Blasts Belong To The Past

Email blasts were popular in the early days of the Internet when digital marketers wanted to reach as many people as possible. Furthermore, everyone was ecstatic with the large ROI. So email blasts were almost as bad as spam!

Things have changed since then! Spam traps are becoming more sophisticated. The same is true for your email receivers, who can now easily recognize and remove bogus communications.

While bulk emails might be beneficial in some situations, let’s look at why an email blast is a thing of the past.

Note: If you’re short on time but want to learn more about creating and sending an email blast, go here!

1. Email Blasts are Unsegmented

Email blasts ignore the number one rule of email marketing, which is that you can’t be all things to all people. Email list segmentation is the first phase in the marketing model’s three-step approach: the STP model.

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This paradigm is followed by email campaigns. You may utilize segmentation to discover groups with distinct requirements and develop more targeted and effective marketing messages.

More specifically, you can segment your audience using:

  • demographics
  • psychographics
  • hobbies and entertainment habits
  • geographical location
  • behavioral characteristics, and many more.

To segment your email subscribers, usually all you need to do is build an online form and add them to the appropriate section.

Let’s see this example by Chubbies:

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Do you know what “HAWT” stands for? It is, after all, the eye dialect meaning “hot.” This may or may not resonate with your target audience (gender, age group, hobbies, etc.). So, who is the target audience for this subject line? You guessed correctly! TEENS!

If you tried to send this subject line to every subscriber, the most essential thing you’d accomplish would be to spend credits or money.

The effectiveness of your marketing email is determined on the subject lines, which influence the open rate and click-through rate. The same is true for your email copy and pre-header. As a result, segmenting your audience will result in more conversions.

Email Campaigns: Segmenting your Audience

Email campaigns are sent to lists that have been segmented. Different filters are used to separate these listings.

For example, you may utilize Moosend’s sophisticated segmentation tools to classify subscribers based on numerous factors, such as the ones listed below, in order to enhance conversion rates. You may do so by registering for a free Moosend account!

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For eCommerce shops that need to re-engage their customers and give effective CTAs to convert them, segmentation is critical.

Furthermore, you may use filters to build segments by using Moosend’s powerful marketing automation tools. Here’s how the magic works:

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These filters are activated automatically in response to the action you provide as a trigger.

2. Email Blasts are Untargeted

While segmentation and targeting appear to be the same thing, targeting takes up where segmentation leaves off. Targeting comes as a result of how we evaluate how appealing a section is.

This might be accomplished using any of the following characteristics:

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Email Campaigns: Leveraging Targeted Email Marketing

Because your email content will be personalized to your recipients’ demands, targeted email marketing may perform wonders for your email marketing efforts.

Your members will feel more appreciated as a result, and they will be more willing to purchase your new items or services.

EM Cosmetics is an excellent example of email targeting done correctly:

.

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The company has a basic email campaign that targets cart abandoners (like me) and guides them to conversion. Is this email functional?

Based on my experience as a buyer, a creative cart abandonment email campaign with the appropriate amount of customization outperforms any random email blast!

And if you’re not sure where to begin, Moosend provides all the personalisation tools you’ll ever need to capture those subscribers’ attention.

3. Email Blasts are Unpredictable

An email blast is neither constant nor frequent because of a lack of timing and planning. As a consequence, despite the digital marketer’s efforts, the impact is nothing

Why? The reasons are straightforward:

Users cannot learn about your brand by receiving an unexpected email once in a blue moon.

Recipients do not have an emotional bond with your brand.

Consistency in mailing demonstrates dependability; otherwise, people may worry if you are still in company.

Email Campaigns: Maintaining a Regular Sending Schedule

Planning ahead of time is the most effective strategy to engage your audience in a timely manner, develop connections, and pass as a trustworthy sender. Experienced email marketers are weeks ahead of the competition in terms of content.

A constant schedule is vital not just for your recipients, but also for email deliverability. Your sender reputation will suffer if you are reported as spam. This implies that your future emails will not even be considered for the spam bin.

Also, keep in mind that there are regulations in existence, such as the CAN-SPAM act, that apply rigorous commercial message standards, allowing recipients to opt out of receiving emails from you.

To prevent being a spammer, plan your email campaigns to build relationships and protect your reputation.

You may do so using Moosend’s email marketing automation technology. All you need to do is create an account! Then, create your email campaign (which I’ll show you how to do later), select your mailing list, segment, and specify the day and time you want your campaign to go out.

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This function is really beneficial since it allows digital marketers to put up their full email marketing master plan. It will also allow you to synchronize your campaigns on other platforms, such as social media networks.

To guarantee that their latest webinars, papers, ebooks, you name it, are out there, served while it’s still hot, one must prepare properly.

Tips To Improve Your Email Blasts

In this part, we’ll give you some pointers on how to execute an email blast correctly and wow your readers.

1. Step up your Email Newsletter Design Game

When your users open your campaign, the first thing they will notice is your email design. It is critical to pick a design that is consistent with your current website and brand.

You may always go to our great newsletter examples guide for ideas to fill your creative pools!

If you’re wondering how to acquire the greatest email design, consider the following options:

Get an in-house designer’s help

You may have your in-house web/graphics designer construct your email blast template using their preferred tool.

Remember that they will need to export it as HTML because it is the format used for email marketing.

Find a ready email blast template

If you don’t have an in-house designer, a template library can help you discover the perfect email blast template. You may also buy a pre-made email template from sites like Themeforest.

The disadvantage is that you will be given a pre-made email campaign template that may be dissimilar to your own brand and personal preferences.

The advantage is that, with so many possibilities accessible, you will almost certainly discover something basic that complements your branding.

Use an email designer tool

Email marketing platforms like as Moosend offer easy web tools that allow you to create a custom email campaign from beginning. Click here to sign up for free and check out our campaign editor!

You may modify every part of your email design and make it consistent with your brand and taste by using easy drag-and-drop components and uploading your logos and photos.

If you don’t want to start from scratch, remember that you may utilize our free email templates to create a stunning email campaign.

2. Find out the Best Time to Send an Email Blast

As emails and advertorials pile up in your subscribers’ inboxes, you must ensure that your sending time is optimized.

According to recent email marketing best practices, Thursday at 8:30 a.m. is the optimum time for the typical sender.

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But, hey, make sure what works for you and your audience.

3. Create a Consistent Email Copy

Your email campaigns should have uniform text, a standardized writing style, and a clear message. Furthermore, your email text should represent the personality of your brand. In this manner, your consumers will recognize you whenever they get a marketing communication from you.

Morphe provides the ideal example to demonstrate what I mean:

Read more: 3 quick and easy steps to master marketing

Every email sent by the brand has the same tone. Their amazing subject lines, such as “Bundle up, sweetie,” also give off a particular feeling. This entertains its subscribers while also bringing them closer to the company.

3. Leverage the Power of Personalization

Email marketing is the major approach used by marketers to reach out to their target audience in a personal manner. Personalization in promotional communications might help you win your recipients’ hearts and money.

Let me show you an example of a wonderful personalized welcome email from bareMinerals:

All your new email subscribers want to see is the customised email subject line in order to develop a relationship with you.

Failure to personalize your emails will hinder you from connecting with your list, resulting in poor open and click rates.

4. Keep an Eye on your Metrics and Performance

Email campaigns provide marketers with vital information, therefore monitoring and tracking should become your new best friends.

Marketers may review and analyse data from open and click rates in order to enhance future efforts. They can use bounces to determine whether they need to change their opt-in procedures or evaluate their sender reputation.

You didn’t overlook email deliverability, did you? Choose one of the top email marketing providers that has extensive reporting features to get the most out of your analytics.

5. Use Email Blasts Smart

Email blasts are appropriate in some situations. Email blasts are the way to go when you need to convey a message quickly and to your whole email list.

Specifically, an email blast would be ideal for:

  • flash sales
  • company newsletters
  • events
  • new product launch
  • contests and giveaways

Using your email marketing software to send an email blast for the aforementioned use cases may assist both large and small organizations in quickly and successfully engaging their audience.

Now comes the moment you’ve been waiting for, dear reader! It’s time to start learning…

How to Send an Email Blast

Let’s see how to make a great email blast, as promised.

Let’s take your email marketing plan to the next level!

1. Select an Email Blast Service

Log in to your email marketing or automation program for the first step in sending an email marketing campaign. If you haven’t chosen one yet and need a dependable email service provider to deliver your next email blast, test Moosend for free.

You’ll need to build a new campaign once you’ve logged into your preferred platform. You’ll notice choices like ordinary campaign, A/B test campaign, and so on.

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A regular campaign is what you require. Then, provide some basic information about your email blast, such as the campaign name, type, subject line, and sender name.

In terms of campaign type, the HTML campaign is preferable since it allows you to insert photos, links, text, and other creative components.

You may also activate tracking in Google Analytics if you have it set up on your website.

Hot tip: To make your subject lines more effective, you can use Refine, a free subject line optimizer tool that tests their efficiency and provides useful recommendations.

2. Choose your Email List

The second step is to choose the mailing list or section that will receive your fantastic campaign.

Keep in mind that if you choose Moosend as your email blast service, you may send an infinite number of emails. Plans begin at $9 per month and include access to all services such as the landing page builder, transactional emails, and much more. You may also look at our price page at your leisure.

So, without a question, using an email marketing service that allows you to send limitless emails allows you to send email blasts without worrying about exceeding your restrictions.

3. Design your Email Blast

After setting the basic setting of your email blast and selecting the email list that will receive it, you’re ready to start designing your campaign.

To do so, log in to your email marketing platform’s campaign editor. What you’ll see will look something like this:

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As you can see, you have the option of using a pre-made email blast template to save time or starting from scratch.

Most email blast software has extensive template libraries, so you should be able to select a template that meets your needs and simply change it to meet your objectives.

Customization is simple. Simply dragging and dropping additional parts into your design does this.

Please keep in mind that Moosend’s accessible email blast templates are also mobile responsive. Furthermore, our editor allows you to incorporate complex elements such as videos, countdown timers, and product blocks into your campaigns to take them to the next level.

These may be found on the left side menu under the “Elements” section:

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You may preview your email blast once you’ve added the items you want and written your email text. You may do so by looking for the “Preview” button.

4. Run Spam and Delivery Tests

You may also benefit from a spam and delivery test before launching your email blast.

A content spam test assists you in identifying spammy material and preventing unsubscribes, as well as indicating the possibility of your email being classified as spam.

The delivery test assures that your email blast will be presented correctly once it reaches your subscribers.

These two options will come on Moosend immediately after you’ve built your email blast design in the previous stage.

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Overall, this function is critical for avoiding sending email blasts that will be captured by spam filters!

5. Schedule Email Delivery

Email automation will allow you to send your campaign instantly or schedule it for a later date at this stage.

Scheduling your campaign is critical in email marketing because you can optimize the impact of your email blast dependent on the time it reaches the recipients.

You also receive another amazing feature that most marketers appreciate with Moosend: automated retargeting of non-openers!

6. Preview Your Email Blast and Send

You’re almost finished! Examine your campaign one last time to ensure that everything is in order.

You are now ready to press the send button and show off your awesome campaign to your email list!

Important Note: If you accidentally clicked send (or just realized you overlooked anything), Moosend has you covered. You have 30 seconds to cancel the email blast.

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Make It Last, Not Blast!

Overall, email blasts have certain drawbacks owing to their nature, but they are still efficient when handled correctly.

To deploy, perform, and measure relevant activities, it’s critical to choose a trustworthy email marketing and automation platform. These insights can help you tailor your communication approach and improve your overall performance.

And, if you made your first Moosend email blast afterAnd, if you made your first Moosend email blast after signing up for an account, please share your experience in the comments below!, please share your experience in the comments below!

Frequently Asked Questions

1. How to Do Email Blasts?

To start an email blast, you must first choose a reputable email blast service. Then you can import a mailing list or choose one from your current ones. The next step is to create your campaign, either from scratch or from a pre-made template. After you’ve customized your design, perform a spam and delivery test. Schedule your email blast and press the send button.

2. What is a Good Open Rate for Email Blasts?

Your email blasts should have an open rate of 17-28 percent. While this statistic is quite wide, it provides a solid indication of how your email marketing should be functioning.

3. What is the Best Email Blast Software?

There are other email blast services available, such as Constant Contact, Mailchimp, and Campaign Monitor, but Moosend is the best since you can tailor your email blasts quickly and receive better results. Furthermore, it is the most cheap of the bunch.

 

Source: Moosend

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