Do you remember your first day as a business owner? I was probably just like the rest of us… very darned happy and a bit proud.
Mixed offer, niche markets, referrals
Do you remember your first day as a business owner? I was probably just like the rest of us… very darned happy and a bit proud. Yes, at the time we thought we could conquer the world. Right now we’re too busy conquering our little corner of the world to pay much attention to the rest of the world…unless it’s about learning a few tips from successful marketers just like the rest of the world. Tips like this… that will apply to every market – no matter the product or service – are great motivators to try something new. Yes, you never know when your next million-dollar idea will be!
1. Create a special offer
The special offer is exactly…a special offer. Normally, customers will not be able to purchase this product or group of products, and once the products are gone…sorry!
You don’t have to go out and order a bunch of new products to make a special offer. It doesn’t take much…just use what you have. Get some related items, group them together, discount the price, and your customers will be excited to get a good deal. Think about it from your point of view… you sold three or four items instead of one piece. Yes, mixed offers are a bargain for everyone!
2. Address small groups of customers
Niche markets are everywhere, right under your noses! Within the audience of customers, you now serve are groups of people who share common traits. Think about it… you probably have a group that speaks Spanish, a group of teens, a group of middle-class family men and women.
Evaluate these classes of people, and discover the unique needs and desires they share. That will set you up to customize your advertising campaign directly to them. It’s not hard to take your current ads and make a few changes to adjust to the niches. They’ll be impressed that you understand THEM, and the increase in your profits will be the best thanks you can get.
3. Set Up a Winning Referral Program
Successful marketers develop the ability to turn their customers into advocates. Often, they don’t even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.
Quality service is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you – whether it’s a discount, special gift item, or a simple thank you card – and watch the referrals spiral!
You can get two birds with one stone by implementing customer surveys. A few quick questions about what the customer does and doesn’t like about your product, followed by a request for the names and addresses of friends and family who would benefit from the product, and you’re all set to go with the contact information of a prospective customer!